I love Black Friday. Not for the deals. I’m a bit of a minimalist.
But for the hilarious stories that come out of it…and the big boost in sales I experience off the back of my own Black Friday offers.
I had to research Black Friday stories earlier this week for a blog post I was writing for a client.
My personal favourite?
The lady who was found stuffing frozen lobster tails down her trousers to smuggle them out of the store…If you’re going to steal, why wait until Black Friday? Stolen stuff is free every day of the year!
But that’s the point isn’t it?
The whole concept of Black Friday gets people so hyped up and excited that they forget themselves. They stop making rational decisions and common sense goes out of the window.
They’re in a buying frenzy.
Toasters, Christmas presents, underwear, snorkelling trips, Donald Trump toilet brushes… you name it, they’ll buy it if you make the right offer.
That’s the key though.
The right offer.
Black Friday shoppers are bargain hunters.
They want a killer deal.
Their inboxes are being bombarded with emails offering 30%, 50% or even 75% off everything they could ever want.
Most small business owners can’t compete with discounts like that. You can’t afford to take a 75% hit.
So what most business owners do is that make an offer they can afford. But 10% or 25% just won’t cut it.
Not around Black Friday.
You make an offer like this and you’ll get laughed all the way into the spam folder.
You have to be smarter.
Think harder.
What can you offer your customers instead of a discount?
What has a high-value appearance, but actually costs you very little or nothing to deliver?
Discount if you can, but add value to make your offer irresistible.
That’s how you’ll get results.
If you need a little help coming up with ideas just drop me an email at [email protected] and I’ll be happy to brainstorm some offers with you.
FREE GUIDE
3 TYPES OF EMAILS EVERY BUSINESS NEEDS
Fill in the form below to find out how to improve your email marketing and start converting more sales from your list.
What To Read Next…
Want People To Buy Quicker? Read This…
I’ve had the same conversation more times than I can count… A new client comes to me, frustrated that their marketing isn’t converting. So, with my marketing consultant hat on, I take a look for them. Immediately, the problem is clear. They’re rushing them. They’re...
Why People Buy: The 5 Human Triggers Behind Every Sale
It’s easy to think people buy because your offer is better. Smarter, faster, more valuable than the rest. But that’s rarely what drives the decision. What actually pushes someone over the line - whether it’s a customer on your sales page or a client on a strategy call...
Why Loss Aversion Drives More Sales Than You Think – And Most Marketers Miss It
At a glance, it looks like people buy because they want something: more income, more time, more energy, more confidence. But that’s only half the story. And in many cases, it’s the wrong half. Most buying decisions don’t begin with desire. They begin with discomfort....