Are you sick of putting your time, money and effort into marketing that used to work but just doesn’t bring home the bacon anymore?
Well, it’s not just you. It’s happening to everyone.
So why are so many campaigns that worked for you before now failing to produce results?
It’s simple really.
The way people buy has changed.
Since the introduction of some pretty cool online marketing techniques (think remarketing, Facebook Ads, You Tube Ads etc) your customers are now bombarded with ads, offers and people them asking to buy their stuff all day long, wherever they go.
People will no longer buy on the first contact so asking them to is just a big fat waste of time, that doesn’t produce sales and in fact pushes your prospects further away.
So what can you do about it?
Well, first of all stop wasting your time and money on Ad campaigns that push for an immediate sale from cold prospects. It very rarely works.
You’ve got to romance them a little bit.
Instead, offer them something of HUGE value and get them on your mailing list. Drive them to your website and drop a few remarketing cookies on them. (If you don’t know what remarketing cookies are you find out in this blog posts here).
By huge value I don’t mean cash, I mean something of huge value to them.
It could be a free E-Book, course or workbook or even just some really great advice. You know your customers, what do they really want?
Once you’ve got them on your mailing & retargeting lists you can then start to communicate with them regularly, each time edging them closer to a sale.
Research shows it takes an average of seven contacts with a prospect before they will buy.
How many contacts do you make?
FREE GUIDE
3 TYPES OF EMAILS EVERY BUSINESS NEEDS
Fill in the form below to find out how to improve your email marketing and start converting more sales from your list.
What To Read Next…
What The TikTok Ban Means For Email Marketing in 2025
Imagine waking up one morning to find your entire audience gone. No warning, no backup, just - vanished. That’s exactly what’s happened to businesses relying solely on TikTok for marketing. With TikTok banned in multiple countries, brands that built their audiences...
What is Split Testing? And Is It Really Worth the Effort?
Ever wondered if your marketing could be working harder for you? You’re getting some results, but what if it could be better? A lot better? Enter split testing. Now, I know what you’re thinking: “Oh no, this sounds complicated and techy.” But I promise, it’s not. And...
3 Simple Psychological Sales Strategies You Can Easily Use In Your Emails
Hey there, fellow business owner! Ever wondered why some email campaigns generate £1000s in return, while others just generate tumbleweed? Well, it's all about tapping into the human psyche. In this micro-blog, I'm gonna break down three super simple, yet...