In my line of work I meet a lot of business owners. I mean A LOT.
There’s one thing that I hear time and time again from them that really irritates me.
“Email marketing doesn’t work, it’s too over used or my business is different, it might work for you but it won’t work for me.”
Bollocks.
Quite frankly, if your email marketing isn’t working it’s because you are doing it wrong.
A good email marketing campaign has 2 key parts to it…
A Regular Nurture Campaign
You need to be sending relevant, useful emails packed full of massive value on at least a weekly basis. This is to keep your list warm and get them to know, like and trust you.
A Killer Sales Pitch
Your offer must be something relevant to your readers and seem like a great deal. Your sales emails need to connect with your reader, overcome their objections and instill a sense of urgency in them – if they don’t act now they’ll miss out!
Without BOTH of these your email campaigns will fail.
So how are you doing?
Do you regularly contact your list with bags full of free, useful, relationship building content?
Are your offers relevant and so good that they must have them right now?
If not, then you’re missing out on sales and valuable revenue for your business.
FREE GUIDE
3 TYPES OF EMAILS EVERY BUSINESS NEEDS
Fill in the form below to find out how to improve your email marketing and start converting more sales from your list.
What To Read Next…
What The TikTok Ban Means For Email Marketing in 2025
Imagine waking up one morning to find your entire audience gone. No warning, no backup, just - vanished. That’s exactly what’s happened to businesses relying solely on TikTok for marketing. With TikTok banned in multiple countries, brands that built their audiences...
What is Split Testing? And Is It Really Worth the Effort?
Ever wondered if your marketing could be working harder for you? You’re getting some results, but what if it could be better? A lot better? Enter split testing. Now, I know what you’re thinking: “Oh no, this sounds complicated and techy.” But I promise, it’s not. And...
3 Simple Psychological Sales Strategies You Can Easily Use In Your Emails
Hey there, fellow business owner! Ever wondered why some email campaigns generate £1000s in return, while others just generate tumbleweed? Well, it's all about tapping into the human psyche. In this micro-blog, I'm gonna break down three super simple, yet...