Why People Buy: The 5 Human Triggers Behind Every Sale
It’s easy to think people buy because your offer is better. Smarter, faster, more valuable than the rest. But that’s rarely what drives the decision. What actually pushes someone over the line – whether it’s a customer on your sales page or a client on a...
Why Loss Aversion Drives More Sales Than You Think – And Most Marketers Miss It
At a glance, it looks like people buy because they want something: more income, more time, more energy, more confidence. But that’s only half the story. And in many cases, it’s the wrong half. Most buying decisions don’t begin with desire. They begin with discomfort....
The Boring Business Bits That Set You Free – Automation, Systemisation & Delegation
I’ve never been good with repetition and routine. I’m still not. Do the same task once? Fine. Twice? Tolerable. By the third time? I’m irritable, rushed and frustrated. When I was younger, I saw that as a weakness. It made me impatient, restless, frustrated. But in...
Should You Drop Your Prices To Sell More?
Something you probably didn’t know about me… for 15 years I helped my husband run a multi award-winning wedding entertainment company. We were firmly in the high-end space. Thousands of weddings. Top hotels. Couples spending serious money to make their big day...
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