About Strategic
Marketing Evolution
Smarter Marketing For Businesses That Want To Grow
We help service-based businesses to get more leads, make more sales and most importantly – grow!
Founded by Marketing Strategist Lucinda Dawes, Strategic Marketing Evolution is not your typical agency set up. We don’t do “done-for-you” services and “cookie-cutter” campaigns.
We help you to take the guesswork out of marketing and build your own marketing system that actually works (even when you don’t!) so growth becomes predictable and fast.
Who We Work With…
We work with six and seven-figure, service-based businesses in the UK, USA or Canada who want to grow.
Why Work With Strategic
Experts in Smart Marketing Strategy
We help you stop wasting time and money on marketing that doesn’t make an impact and start producing strategic marketing that fuels growth.
Growth-Focused, Data-Driven
We use real numbers to guide every decision, cut what’s not working, and double down on what delivers results.
Science-Backed Approach Based on Psychology
With a background in psychology and NLP, we use proven principles of influence and persuasion to make your marketing more effective.
Over 20 Years of Marketing Experience
From running a successful agency to managing 2,000+ campaigns, we have two decades of hands-on expertise.
AI & Automation Enthusiasts (Geeks..)
We love to simplify technology and find smarter solutions that save you time, money and stress.
Meet The Founder
Hi, I’m Lucinda.
I’m a marketer, copywriter, and conversion geek… I mean, consultant.
My interest in the science of persuasion started at 17, in a commission-only cold-calling job (talk about a baptism by fire!).
That experience sparked a 20-year journey studying psychology, body language, micro-expressions, NLP, sales, marketing, AI, and automation.
Over the past two decades, I’ve worked with 6 & 7-figure businesses worldwide, written copy that’s generated hundreds of thousands in sales, and spoken on stages across the UK. I’ve also been nominated twice for the Young Entrepreneur of the Year Award and I’m soon to be a published author.
I love helping businesses bring a strategic, behaviour-based, data-driven approach to their marketing.
Meet The Team
Shelley
Automation & Admin Superstar
Shelley is the superhero behind the scenes. She joined us in 2020 and is the one who keeps all the campaigns rolling, automations working, cogs turning and provides support for the team.
Alan
Videographer & Video Editor
Alan joined us in 2024 and is a talented creative, with a passion for making high-quality video content. From filming through to editing, he makes reels, testimonial videos and YouTube content easy.
Eleanor
Editor & Research Oracle
Eleanor is an experienced marketer and graphic designer. She joined the team in 2018 and her love of knowledge and hawk-eye for typos make her the perfect choice for the role of researcher and editor.
Gemma
AI Copywriting Queen
Gemma is a wiz with AI content and a talented conversational-style writer. She creates much of our Content Unlimited copy, and writes content for clients all over the world.
Rebecca
Copywriting & Content Wizard
Book a FREE Discovery Call
If you’d like to see how we can help you to stop wasting money and create smarter marketing strategies that boost sales, book a call with Lucinda today.
